We want to redefine feminine hygiene.
Feminine hygiene is often mixed with negative connotation and clouded with misinformation.
No - your vulva and vagina should not be referred as “yoni”
No - your vulva region should not smell like berries and cream. (I know, shocking)
You should know how to properly care for your genital skin and you should know exactly what you put on it.
We want to bring the next generation of feminine hygiene with elevated products that are science backed and doctor recommended. Our mission is to democratize and demystify the industry.